Overview of Digital Marketing Training in Bahrain
Digital marketing is a cost effective online marketing form that involves using digital communication and the internet to promote brands and connect with potential customers. It covers a wide range of tactics, including email marketing, engaging with users on social media platforms, online advertising, content marketing, optimising websites for search engines (SEO), and utilising search engine marketing (SEM).
Whether you are a professional or someone interested in learning digital marketing, mastering digital marketing can help you acquire a variety of skills that are valuable in today's job market. Professionals with digital marketing skills enable businesses to reach a global audience, provide measurable results, encourage customer interaction.
Edoxi's Digital Marketing Course in Bahrain offers a comprehensive training program designed to help individuals learn, improve, and advance their digital marketing skills. The course covers a wide range of digital marketing strategies, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC), content marketing, and more.
This 30-hour training program provides a deep understanding of the tactics and strategies used in marketing campaigns and helps develop the technical and social skills required to become a successful digital marketer. Taught by an experienced digital marketing trainer who is also an industry expert, the course offers personalised guidance to help individuals build and maintain their digital marketing strategy. Students can expect a cutting-edge curriculum, quality education, and the opportunity to turn their passion for digital marketing into a successful career.
Benefits of Digital Marketing Training
- You Keep Up with the Latest Trends: It is extremely important to stay updated with the latest developments in the ever-evolving world of digital marketing. By undergoing digital marketing training, both professionals and beginners can acquire the necessary industry knowledge to stay ahead in the field.
- Broadened Expertise and Enhanced Competencie: Digital marketing training provides a wide range of valuable insights into key areas of the industry, including Search Engine Optimization (SEO), content creation, and data analytics. As a result, you can acquire a diverse set of highly sought-after skills that are vital for achieving success in the digital marketing field.
- In-depth Knowledge of Metrics: The training program provides a thorough curriculum that covers the details of metrics, giving learners the ability to analyze data, improve campaigns, calculate Returns on Investment (ROI), and make informed choices for successful marketing strategies.
- Advancement in Your Career for the Long Run: Learning digital marketing not only provides you with essential knowledge and skills, but also shows employers and clients that you are committed to staying current with industry trends and best practices. By investing in digital marketing training, you can set yourself up for long-term success and growth in the field of marketing.
- Plenty of Career Options : There are many different career paths to explore in the field of digital marketing. Whether you're interested in email marketing or becoming a digital marketing strategist, the skills you acquire through training can open up a variety of opportunities in the industry.
- Benefits of Employment and Starting a Business: Besides offering great career prospects, digital marketing training can also provide access to appealing benefits like competitive salaries, numerous freelance opportunities, and the chance to express one's creativity. Moreover, by enhancing your skills, marketers can venture into self-employment and establish your own digital brand, product, or service.
- Work-Life Balance: Digital marketing provides individuals with the freedom to work on their own terms. Whether it's freelancing, remote work, or a traditional job, the digital aspect of this industry enables professionals to work from any location in the world.
- Networking Opportunities: Attending a digital marketing course can open doors for networking as well. By actively participating in classes and collaborating on group projects, you'll get the chance to meet like-minded individuals who share your passion for digital marketing. These connections can prove to be invaluable in building professional relationships that can support you throughout your career.
Digital Marketing Course Features
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30-Hour Comprehensive Digital Marketing Training
Acquire in-depth knowledge and expertise in digital marketing with our 30-hour training program that covers all aspects of the field.
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Led by Industry Experts
Benefit from expert-led digital marketing training delivered by an experienced industry professional and entrepreneur known for implementing successful strategies.
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Tailored Curriculum by Industry Expert
Our industry expert, well-versed in digital marketing, has meticulously crafted a training curriculum to equip you with the necessary skills.
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Engaging Online/Classroom Learning
Experience interactive learning beyond traditional lectures with case studies, lively discussions, and collaborative activities for a dynamic learning environment.
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Hands-On Real-Time Projects
Apply your skills to real-world scenarios with practical projects on diverse platforms, gaining direct experience applicable to marketing situations.
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Internship Opportunities
Upon program completion, engage in content internships involving real-time projects to enhance your writing and publishing skills, providing valuable hands-on experience.
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Course Completion Certification
Upon successfully finishing the course, receive a prestigious digital marketing certificate from Edoxi to showcase your expertise in the field.
Industries Looking for Digital Marketing Certified Professionals
Software and technology
Manufacturing
Banking
Healthcare
Education
Real Estate
Wellness and Nutrition
E-commerce
Financial Services
Consulting
Media and Entertainment
Prerequisites for Digital Marketing Course
- You don't need to have any mandatory prerequisites to join our Digital Marketing course. However, it would be beneficial if you have the following skills:
- Language skills
- Basic computer knowledge
Digital Marketing Course Modules
- Module 1: Introduction to Digital Marketing
- What is digital marketing?
- Why do we use digital marketing?
- Mediums we use in Digital Marketing
- Difference between digital & traditional Marketing
- Short Summary of what we will discuss in this course
- Strategy & Planning for Digital Marketing
- What are Display ads & Video ads?
- Which platforms do we use to display & video ads?
- What are search engine ads?
- How they help us increase our business
- Application advertisements
- YouTube advertisements
- Email Marketing
- Difference between organic & Paid traffic
- How SEO Helps Your Business
- Module 2: Brief Introduction to SEO
- What is SEO?
- What is the use of SEO?
- How SEO is implemented
- What are the types of SEO?
- How Search Engines Work?
- Search Engines Algorithms & Architecture
- Introduction to Google Search Engine
- Understanding Search Engine Result Pages (SERP
- Which Tools to be Used for Analysis
- On-Page & Off-Page SEO Briefing
- Module 3: Brief Introduction to On-Page SEO
- What is on-page SEO?
- How to Implement On-page SEO.
- Strategies to be used while implementing
- Title Tag optimisation
- Meta description tag optimisation
- Canonical Tags optimisation
- Integrating keywords throughout the webpage
- Keyword density management
- Using keywords in H1, H2, H3...H6
- Image Tag optimisation (Alt)
- Rich media optimisation (video)
- Using Keywords in Content
- Google friendly pages
- User-Friendly Website
- How to Create Crawlable Websites
- Image Optimisation
- Keywords Optimisation
- How to use keywords on websites
- How to create your website maps
- Website Speed Optimisation
- Types of Keywords
- Use of Secure Protocol
- How to write google friendly Content
- How to rank your website on Google search engine
- Domain Authority & Page Authority
- Optimising internal links
- Outgoing links optimisation
- Module 4: Brief Introduction to Off-Page SEO
- What is Off-page SEO?
- What are the strategies & techniques?
- Types of Backlinks
- How to create backlinks
- How links/ backlinks affect search engine rankings
- How to build an effective link-building strategy to get Top 10
- rankings on Google, Yahoo & Bing
- Types of backlinks
- Do-Follow No-Follow Backlinks
- How to rank your website with off-page SEO.
- What is social bookmarking?
- How does Social Bookmarking help?
- What is local SEO
- How does Local SEO help your business?
- Tips & Techniques For Local SEO
- Website Ranking with location
- Backlink creation techniques
- High Authority websites
- How to prevent your website from Black Hat SEO
- How to Create citations & Business listing
- How to Increase Domain Authority
- How to give backlinks to your Keywords
- Right Tools To Analysis Website
- Analysing overall backlink
- How to do guest blog posting for quality backlinks
- Using third-party blogs for links and traffic
- Google Maps & local business listings
- Blog commenting links optimisation
- Forum backlinks optimisation
- Free classifieds link optimisation
- Article directory links optimisation
- Social bookmarking links optimisation
- Web2.0 links optimisation
- Press release backlinks optimisation
- Video creation and link-building
- PDF creation and link-building
- Module 5: Tracking & Reporting
- Tracking target keyword ranking on Google, Yahoo & Bing.
- Generating various types of reports
- Report website visitors, geo, traffic sources, time spent, and bounce rate.
- Module 6: Search Engine Marketing (SEM)
- Understanding Google search
- Rule-based personalisation of marketing at the Internet scale
- Overview of Google AdWords
- PPC definition & its functioning
- Important Terms –Quality Score, Conversion Rate, etc
- Quality Score Overview
- Selecting the Right Landing Page
- Keywords Match Type
- Conversion Tracking
- Ads Extension
- Module 7: Strategising PPC Campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Competitive Analysis
- Organisational positioning
- Targeting
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features like CPA bidding,position preference, etc.
- Advertisements Scheduling
- Adding ads extension
- Pinning Headlines
- Module 8: Display Advertisements
- Setting objectives, goals
- Selecting Quality Images
- Setting Websites for display ads
- Setting budget
- Setting audience
- Optimising Headlines & Description
- Module 9: YouTube Video Advertisements
- Selecting Objectives & Goals
- Selecting Video Ads
- Choose YouTube Video Ads Type
- Ad related video
- Selecting Inventory Types
- Choose label content
- Bidding Strategies
- CPV managements
- Selecting the right audience
- Module 10: Social Media Marketing
- Introduction to Social Media
- How Social Media works
- Latest trends and developments
- Create Advertisements on Social Media Platforms
- Optimisation of Goals
- How to Run advertisements
- How to Select Goals in Ads
- Module 11: Facebook
- Setup an Account on Facebook
- The Facebook Marketing Strategy
- What Makes Your Facebook Page Awesome?
- Orientation to Facebook Brand Pages
- Facebook business page setup
- Types of Facebook Business Pages
- Selecting the username of Pages
- Automation of Messages
- Generating more Facebook likes
- All You Need to Know the Best Time to Post on Facebook
- Facebook Audience Insights & Analytics
- Facebook Competitor Analysis
- Facebook Groups
- Facebook Live
- A Successful Study on How to Make Money Through
Facebook - Running advertisements on Social Media Platforms
- Understanding Ads Managers
- Creating Facebook Shops
- Selecting Facebook Page Templates
- Deleting, Pinning and Sharing Tweets
- Creating a list of Twitter Users
- Creating your first 100 Followers
- Starter Session on What is Instagram
- How to Use Instagram to Get the Best Results
- Creating an Instagram Account to Skyrocket Conversion
- Advanced Profile Optimisation
- Optimisations of hashtag
- Instagram Account (Personal Account vs Professional )
- What is a Tweet?
- Module 12: Introduction to Instagram Marketing
- How to Create Snap Maps
- How to run Snapchat advertisements
- How to create spotlight videos
- Module 13: Tik Tok
- Overview of TikTok
- How to Run TikTok Advertisements
- How to use hashtags in TikTok
- best time to upload to TikTok
- Module 14: Social Media Marketing Tools
- Social Media Automation Tools
- Keyword Research Tool
- Tools for Designing
- Video Editing Tools
- Image Editing Tools
- URL Shortening Tools
Real-Time Digital Marketing Projects
- SEO Projects: You will gain practical experience in various industries such as e-commerce, healthcare, audio & studio, electronics, and more through our SEO projects. These projects will provide you with real-time project activities, allowing you to enhance your skills and broaden your knowledge.
- Content Projects: You will learn to develop a content strategy, master the art of content writing, and practice publishing content in a live project setting. After completing the course, you will participate in a real-time internship.
- Social Media :You will learn how to create engaging social media content through a 2-hour Canva creative design training session, where you will design a real-time advertisement.
- Google Ads: If you have your website and want to set a budget and learn how to run ads, you can receive real-time training to run Google Ads.
How to Get Digital Marketing Certified?
Upcoming Batches
27 MAY 2024
| Time | 07.00 |
| Class Type | Live Training |
1
JUN
2024| Time | 07.00 |
| Class Type | Live Training |
5
JUN
2024| Time | 07.00 |
| Class Type | Live Training |
Review & Ratings
FAQs
Reach out with an inquiry, and our team will contact you to offer tailored advice and guidance in selecting the right course to meet your requirements.
Individuals with basic computer knowledge and a passion for exploring the world of internet marketing are welcome to enroll in this course. It is particularly beneficial for students, professionals, website owners, and marketing enthusiasts looking to kickstart a promising career.
In this digital age brimming with energy and competition, the demand for proficient professionals in Internet marketing is on the rise. There are ample opportunities for candidates to establish their consultancy, work as freelancers, or enhance online visibility for various businesses and clients.
Certainly, upon successful completion of the training program, we provide a certificate of course completion.
After completing a digital marketing course, you can work in many job roles, including:
- SEO Specialist
- Email Marketer
- Content Marketer
- Social Media Manager
- Digital Marketing Manager
- PPC Analyst
Edoxi is an educational technology company headquartered in Dubai with branches throughout the UAE. For more than five years, we have been delivering professional training courses. Setting us apart from other institutes, we uphold strong ethical values and offer hands-on projects to provide firsthand experience of current industry trends, fostering a deeper understanding.